Advancing Water Management in NSW was initiated by industry and government in recognition of the importance of investing in a highly effective extension team to assist the cotton industry improve water use efficiency. In 2006 NSW Department of Primary Industries and its team of experienced cotton irrigation extension officers received funds from the Cotton Research Development Corporation, Cotton Catchment Communities Cooperative Research Centre, and both the Namoi and Border Rivers Gwydir Catchment Management Authorities to undertake intensive water use efficiency extension in NSW cotton growing valleys.