The CottonInfo YouTube channel (youtube.com/CottonInfoAust) was created in August 2013 to allow the repository of short informative videos on a wide range of cotton-related topics and add value to existing extension material by presenting information in an entertaining multimedia format that has become increasing popular in a digital world. 

The videos capture and present specialist knowledge in a practical and visual way, with a focus on documentaries that have a significant shelf life. Following projects DAQ1302 and DAQ1702, the additional videos generated by this project inform new and established growers and consultants, and serve as an important resource for students and interested members of the public, potentially achieving better engagement with the broader community by presenting factual information about industry practices. 

Between 1 July 2018 and 30 June 2021, this project produced 66 videos and 2 podcasts, and has provided assistance to and/or managed the uploading of 50 others, including 6 webinar recordings. Within the same period, the CottonInfo channel received nearly 1.8 million views, with a total estimated watch time of 30, 590 hours (almost 3.5 years). 

As at 30 June 2021, the CottonInfo channel contained 285 videos, and had attained over 8500 subscribers and more than 2.5 million views, with an estimated watch time of almost 

5 years. The Australian audience ranked third in terms of total watch time and audience retention, and sixth by views. Having a well-educated industry that is adopting best practices is an essential part of ensuring the cotton industry’s continued success. The project has assisted the extension of practices that improve productivity, farm profitability, and contribute to environmental stewardship.