Aligned with the principles of the Community Trust in Rural Industries (CTRI) program of research, Voconiq has worked to deliver a longitudinal social licence research program focused explicitly on the cotton industry from 2020 to 2023. 

The national community research initiative within the Australian cotton industry sought to develop an in-depth understanding of community perspectives regarding the sector. Its primary objectives are to monitor and compare key indicators related to community attitudes, trust, and acceptance of the Australian cotton industry over time. Additionally, the program aims to explore emerging issues, such as perceptions concerning water usage.