This talk is heavily dependant on slides, so the following 1s really only a &quote;background&quote; paper. My approach when giving such a talk to canegrowers, has been to devote the first half to explaining why it is essential that an industry be seen to be environmentally sensitive. If you, the grower ( be it cane or cotton ) don't appreciate that need, you are not likely to listen with any degree of interest. I've heard Maree McCaskill, Executive Director of the Australian Cotton Foundation speak at a Canegrowers' conference, and imagine many of you are already aware of the public relations benefits of such an approach.