The issue being addressed? With yields now approaching cotton's known physiological limit, the focus is on how to sustain productivity growth through crop management. A key component of this is staffing, yet there are longstanding and unresolved workforce issues in the Australian cotton industry. These include the difficulty of attracting new entrants because of the poor perception of agriculture as a career, low levels of formal education and training in agriculture, and restructuring resulting in fewer, larger farms combined with reduced familial succession