Selling Our Future - The Importance of Branding Australian Cotton
Author
Corish, Peter
Publisher
Australian Cotton Growers Research Association
Date Issued
1998-08-14
Date Accessioned
Date Available
Abstract
Marketing, specifically generic marketing, must be one of the linchpins of any strategy to "e;cover our future"e;. The fact that generic marketing must be done is a given.
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The material presented in these proceedings may not be abstracted or cited as a reference without the specific permissions of the author concerned
Identifier Other
Conference Paper
Categories
Subject
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- 1998 Australian Cotton Conference
Proceedings from the 1998 Australian Cotton Conference