The Australian Cotton Industry has enjoyed a reputation as a reliable supplier of high quality cotton. This reputation is underpinned by a progressive, effective and responsible industry. A new and emerging challenge to the industry is to maintain its reputation as a quality supplier of cotton. The industry has demonstrated in the past its ability to meet and effectively deal with changes, this has never been more important than today. As Australia continues to produce good quality cottons and meet spinners needs, so now are many other foreign growths. Today spinning mills are demanding and requiring superior fibre characteristics to meet their needs. The specifications are becoming tighter and tighter as it is reflected in the premium and discount schedules for growers. The challenge has been laid down before us, we must continue to raise the quality bar and differentiate Australian cotton from the rest of the world