The 'Tales from Cotton' Tour was designed as a cross-sector shared learning experience between the cotton and dairy industries on water and energy use efficiency. The event was an activity of the Smarter Irrigation for Profit- Tamworth Optimised Irrigation Dairy Farm Project. The tour was co-sponsored by the Australian Government Department of Agriculture and Water Resources as part of its Rural R&D for Profit programme, Dairy Australia, the Cotton Research and Development Corporation, Dairy NSW, and the Australian Government through Dairy Australia’s – Profitable Dairying in a Carbon Constrained Future Project. It was also supported locally by in kind support from North West Local land Services, Aquanorth irrigation, Hazell’s farm and Fertiliser Services, Davey and NSW DPI.