The world's textile industry has gone through structural changes and there are rapid moves toward industrial reorganization in Asian countries in pursue of the progress in the developed countries. Since producers in China are reinforcing low pricing by large scale operation through integration and equipment expansion, it is essential that the Australian cotton industry to develop better and better quality cotton for the high quality yam manufacturers targeting for the value added textile products to remain in the market; and hence our topic of the day: &quote;Competitiveness through product excellence&quote;.