This project was initially developed in response to the shift in the Australian agriculture industry to a new stage of transformation: the rise of digital agriculture. Reports on the future of the industry described potential scenarios and the current research has attempted to explore what this may mean for the workforce capacity and capability requirements of the Australian cotton industry. Building capacity in the cotton industry workforce involves equipping people to proactively drive change and innovation within the industry and on–farm, ensuring the Australian cotton industry maintains a competitive advantage in the future. The research presented in this report examines how people at the forefront of change are successfully adapting as individuals and as businesses to survive and thrive into the future and identify what these changes may mean more broadly for the future of work in the cotton industry.