Discussions with any number of people in the cotton industry will indicate that the move towards integrated Pest Management (IPM) has been one of the most significant changes in the industry in recent years, As a pest management strategy that utilises a range of tools to achieve economic, environmental and sustainable management of pests, IPM has been essential for an industry facing significant public pressure as well as the need to economically manage pests that have shown an increasing resistance to conventional insecticides. The use of crop checking and thresholds is an IPM tool that has been used by the industry for many years, Significant effort in research, development, extension and agronomic advice is refining and improving other elements of IPM programs, particularly for the management of insect pests. With this in mind, how does the industry as a whole view IPM?