This paper communicates further the findings, pertaining to the John Deere 7760 (JD7760) round module picker, of the Cotton Growing Practices 2013 industry survey and current research at the National Centre for Engineering in Agriculture. The grower data is used to highlight decision making processes used and provides insight into potentially latent impacts on system components, particularly the land resource. Adoption drivers and considerations are discussed against machine potential, the Australian picker market and the potential for soil compaction is demonstrated to contrast considerations.