The Australian Cotton Centre opened in July, 2002. The ACC is located in the centre ofAustralia's cotton growing regions on the Newell Highway within Narrabri. It has since wonthe 2003 NSW Tourism Award of Distinction for New Tourism Development, demonstratingits ability to deliver a professional, high quality attraction. It focuses on combining tourismand education to achieve a greater awareness of the cotton industry as it moves towardssustainability over time. The benefits of the ACC to the cotton industry throughout Australiaare significant. The ACC is proving to be an important tool in educating the general publicabout the benefits and processes of Australia's cotton industry and providing awareness ofthe most commonly used fibre in the world - yet so little is known about it by most societies.The &#39Water Wise&#39 exhibit will join the stable of other Questacon designed exhibits within theCentre and enhance the visitor&#39s knowledge and values of environmental issues.