The Australian cotton industry has encountered both record droughts and significant flooding since 2005,impacting on its production and profitability. Despite these hurdles, we have achieved our goal of adding $1 billion to the cotton industry through the activities of this CRC. While valuing social and environmental benefits can be challenging, the gains we have made in these areas, added to the production benefits in areas such as water, Integrated Pest Management and processing, are substantial and have far exceeded what we set out to do.