The result of this project is that Cotton Seed Distributors will form a Joint Venture with CRDC and Cotton Australia to; as explained by Bruce Finney CEO of CRDC, “ Build on and expand the resources to the Development and Delivery Team and myBMP” . This result of ongoing support and increased resource allocation is only possible due to the proven value to the cotton industry of this project commissioned by Cotton CRC.

The key message here is that this collaborative approach which involves collaboration between;

• Cotton Industry Research capability

• Commercial suppliers, • Agribusiness, and

• Crop Consultants

In the development and delivery of Resources and practice change is successful and will have ongoing support after the conclusion of Cotton CRC on 30 June 2012.