Land, Water & Wool is an ambitious research and development program spanning 5 years that sought to examine key natural resource issues faced by woolgrowers in a commercial context. It has generated new information to help bridge the current gaps between natural resource management (NRM) and woolgrowing practices. The program has provided the Australian wool industry with enhanced knowledge and tools to better understand and minimise its environmental impacts, while at the same time enhancing or maintaining productivity and profitability. Before this program, the wool industry's R&D investment in NRM was fairly limited. Now, the Australian wool industry is recognised as a significant player in the identification and implementation of more sustainable farming practices.