The Rural Water Use Efficiency Initiative ran from July1999 to June 2003. The key achievements were:Greater than 75% awareness and participation in the program Cotton and grain irrigators investment of $3.6 million with a government contribution of $1.5million 78% of cotton irrigators had become involved in Cotton BMP by August 2001A 12.8% increase in water use efficiency (equivalent to ~ 60 000 ML). An increase in GPWUI ranged from 45% to 55% and the change in IWUI ranged from - 11% to 30% shown below when compared to the baseline for WUE in the Australian Cotton Industry was determined by Tennakoon and Milroy (2003).