The Australian Cotton Industry has always been held in high regard by the Australian and World Agricultural sectors due to its innate ability to focus on and overcome the challenges it faces. This has continually been achieved due to the industry's commitment to researchers and the ability to effectively and efficiently disseminate this information to growers and their consultants via the current extension method. This has been demonstrated in the Lower Balonne with the CRC implementation of this project.The information contained in this project provides many positive examples of the need for such a method to deliver and extend research outcomes and best farming practices to the industry. Most importantly feedback from growers 21 of 21indicates that the project has the support of the greater majority of the farmers in the St George, Dirranbandi and Thallon region. Their continual support, participation and attendance at the activities such as workshops, field walks, meetings and grower tours only further substantiates this.These 3 projects have shown that there is an opportunity to exploit the existing network of private consultants so as to deliver tangible outcomes for the whole of industry. Reductions in both insecticide usage for whitefly and mirids and a dramatic decrease in the incidence of 2,4-D damage is further justification of the successful nature of this partnership between the Cotton CRC and cotton consultants.I believe the Extension Team provides an invaluable service to the whole of industry and have seen first hand the exchange of ideas and knowledge that occurs when growers, consultants, researchers and industry staff are bought together, thus ensuring that we as an industry are progressing towards a sustainable future.