In developing strategies for insect pest management growers and consultants have demonstrated that adopting a more dynamic approach to insect thresholds is more important than using any predetermined threshold. In combining dynamic thresholds with the use of less disruptive insecticides and the conservation of beneficial insects growers have be able to improve farm profits. When adopting a flexible approach to insect pest management it is important to monitor crop growth rates and fruit development to avoid excessive periods of crop damage. Acceptable damage levels will vary depending on growers yield expectations and climatic conditions, which will determine the seasonal length. Assessing fruit load in conjunction with regular insect monitoring provides significant benefit when making insect management decisions. This is particularly valuable when a range of insect pests are presenting the crop such as mirids and Helicoverpa.