The cotton industry's Best Management Practices (BMPP) program was released in late 1997. An industry commitment was made to have 100 percent grower adoption of BMP by the 30th June 2001. To achieve this an implementation program was developed through the Cotton Research and Development Corporation (CRDC) and involved both the former CRC for Sustainable Cotton Production and Cotton Australia. Growers received a copy of the BMP manual and attended training workshops Since that time the implementation program has developed and expanded in response to the ever changing needs of growers. With the adoption target now less than 12 months away and release of the second edition of the' BMP Manual imminent, how close are we to meeting this commitment and what have we learned in the processΓ