The need to develop marketing strategies for the Australian cotton crop appears to be imperative. If we are to continue to develop nev.1 cotton varieties. lt is essential to be able to place these into the market profitably. We believe the current marketing experience with Siokra is a critical Illustration of how important a very good marketing strategy is if we are to develop markets that will continue to ensure long term demand for our cotton. The all Important quality criteria must be strictly adhered to. Our suggest ion is tr1at the cotton industry requires a formal marketing organisation to perform several important tasks: