This project was initially developed in response to the shift in the Australian agriculture industry to a new stage of transformation: the rise of digital agriculture.

In 2017, there has been plenty of good news for the Australian agricultural sector with the value of farm production forecast to increase by 8.3 percent, making it a record production year across a number of crop indu

The cotton industry has a reputation of being forward thinking, generous with knowledge, encouraging and inclusive.

Research suggests that farmers' economic behaviour and productivity is predicted by their personality traits (Austin, Deary, & Willock, 2001; Willock et al., 1999).