During 2002 and 2003 the Australian Cotton Industry through the then CSIRO Textile and Fibre Technology Division with the support of the Australian Cotton Co-operative Research Centre (CRC) and the Australian Cotton Shippers Association (ACSA) conducted a survey of 31 international and domestic spinning mills to determine what their needs and perceptions were of Australian cotton. Spinning mills in Indonesia, Japan, Thailand, Korea and Australia were surveyed. This survey [1] found that Australian cotton was generally well received with all countries rating neps and Micronaire, along with short fibre content as properties that needed improvement. The low level of contamination, colour, grade, spinning ability and staple length of Australian cotton created the best impressions.

The information collected by the survey was very valuable from a marketing perspective and assisted in shaping directions in research from breeding and growing through to ginning and classing.

In 2007 a further survey was carried out by Technopak (a management consulting firm in India) on behalf of the Cotton Research and Development Corporation (CRDC) and ACSA. Thirty four companies in China, Indonesia, Thailand, Japan, Hong Kong, Korea, India and Pakistan were surveyed. This survey’s [2] findings were similar to the findings made in the previous survey conducted in 2002/03.

The aims of the current survey described in this report were to:

1. Review / benchmark the perceptions of Australian cotton against baseline data collected in the

2002/03 survey.

2. Identify / quantify potential emerging trends with regards to raw fibre / textile demand.

3. Quantify mills’ value perception of various licensing / branding programmes (e.g. Cotton USA/BMP

Cotton / Supima etc.)

4. Identify points of differentiation / value perception of Australian cotton versus other cotton

origins and fibres.

5. Establish the demand potential for higher quality Australian cotton.

Thirty five companies that purchase Australian cotton and a management consulting firm were interviewed, during 2009 and 2010, in regard to its quality in yarn production. A survey-interview approach, which entails person-to-person interviews conducted around a set of scripted questions, was used. Spinning companies from Japan, Korea, Thailand, Hong Kong/China, India and Indonesia were surveyed as well as the last remaining cotton spinning company in Australia. The survey consisted of a series of background questions about each spinning company’s production, raw fibre use and spinning facilities followed by a series of more open-end questions about the quality of Australian cotton fibre. Information gathered during the survey interviews was enhanced by objective measurement of fibre samples gathered from bale lay-downs in mills of more than half the spinning companies surveyed.