Online content is now a major resource for many in the agricultural community, with downloadable publications, interactive apps, and multimedia platform providers such as YouTube increasingly being utilised by government and businesses to extend detailed messages to clients.The primary objective of the project was to build on the repository of easily accessible short multimedia (video) files created in DAQ1302 that communicate scientifically-based crop production, crop protection and best practice principles to a diverse audience. Over the past decade, information extension has moved from being predominantly hard copy publications and face-to-face presentations to an eclectic mix of material, both print and multimedia.
Industry support for both video projects has been excellent, with 70 individuals from 25 different organisations, as well as growers participating as presenters or content contributors. There have also been many conference delegates or field day attendees who have provided short comments that were utilised in some of the videos.
Between July 2016 and June 2018, this project had produced 43 videos for public viewing on the YouTube Channel, plus several more for promotional purposes relating to cotton conferences.
The project’s focus is to expand the searchable archive of production and industry-related topics currently available on the CottonInfo YouTube channel (youtube.com/cottoninfoaust). As at 30 June 2018, the channel had received a total of 760,623 views, with a total estimated watch time of 769,647 minutes (equivalent to 76.35 weeks).
The project team had also assisted with videos for other groups or individuals, with services from editing and production, to branding and closed captions. he cotton industry already has a considerable investment in many information products such as the cotton production guidelines and infoPAKS, and videos add value to this repository by utilising vision and audio to communicate and extend ideas and concepts in an informative and entertaining way.
The cotton industry’s joint extension program, CottonInfo, is designed to service the commercially unmet cotton research and development information needs of growers and to support industry efforts to improve practices, productivity, competitiveness and environmental performance. The videos produced in this project are CottonInfo-branded, supporting the CottonInfo strategic goal of making R&D information, trusted advice and specialist technical R&D knowledge readily available through a variety of different communication channels.